Podcasting is a widely popular method of delivering media over the
internet. Podcasting is a subscription based service. Imagine that
you are the publisher of a magazine. People subscribe to your magazine
and you deliver to them each new issue as soon as it's released. In
the same way, if you produce a podcast, you can deliver new episodes of
the podcast to your subscribers instantly and automatically. People
like podcasts because they can get media content delivered to them as
soon as new content is released.
What if they don't have iPods?
You may think that people have to have iPods to subscribe to your podcasts, but that's not true. Podcast
is just the brand name that stuck, sort of like everyone calls a tissue
a Kleenex. The truth is that you can subscribe to and listen to
podcasts on your desktop or laptop computer, or with any portable media
player. In the future, podcasting will probably become even more
widespread as mobile phones integrate podcasting and offer people the
chance to subscribe to media content without even having a computer at
So what is a podcast?
Let me give you one way to think of a podcast. This might be
oversimplifying a bit for the real techies out there, but for the rest
of us, this will do.
A podcast is a blog with media files.
That's it. Make a blog, attach media files to each post and you've
got yourself a podcast. Now you can start to see the real power of our
system's blog element. Not only can it list information about your
media neatly on your website, but it can also simultaneously serve that
information out as a podcast. What could be simpler?
Yeah, but how do I make it go?
Ok, there's just a few more things you need to know, so why don't we give it a try. Follow these steps:
- Create a page for your podcast by clicking on the + icon on the Page Settings toolbar.
- Add a blog element to your page.
- Add at least one post and attach an mp3 file to the post. You can do this either by using the "attach file" at the bottom of the edit post screen, or you can link to the file directly inside the text element for the posts body content.
- View your blog page and find the orange "RSS" button which
should automatically appear at the bottom of your blog element. Click
the RSS button.
- You should see a page with several lines of code written on
it. Look in the address bar of your browser and copy the entire URL
from the address bar (this will be something like "http://[yourdomain]/rss.aspx?p=2647...etc"). This is the "address" of your podcast.
What just happened?
Every blog element generates an RSS feed which is written in the XML
language. When you click the "RSS" button it takes you to the home
page for this feed and shows you the actual XML code for your feed. It
also shows you the address for your feed in the address bar. This
address is very important as it is the information others will need to
subscribe to your podcast.
NOTE: You can also find the RSS feed address for your blog element by
clicking the "settings" button for that element and looking for the
section on RSS. Either way, you will get the same result.
What do I do with my podcast address?
Now that you've got your podcast's address, you can share it with
others so that they can subscribe. If someone subscribes to your
podcast using the address you've provided, they will be updated every
time you make a new post to that particular blog element. Here is more detailed information about submitting your RSS feed to iTunes, http://www.apple.com/itunes/whatson/podcasts/specs.html.
The most popular way to share a podcast is through iTunes.
iTunes is a free software that a lot of people use to subscribe to
podcasts. In order to make your podcast available on iTunes, you have
to submit your podcast address to iTunes. To do this, you will need to
download iTunes, create an account, then go to the podcast area and
click on "submit a podcast". iTunes must approve your podcast and then
it will be listed in their podcast directory. One great thing about
iTunes is that if they approve your podcast, they provide you with a
link that will take a user directly to your podcast's page. You can
put this link on your website for people to use if they wish to
subscribe with iTunes.
For all other "podcatcher" software, you can simply share out your
actual podcast address. Users of "podcatcher" software can enter your
address and add it directly to their list of podcasts.
STOP! Before you procede to share your podcast address to iTunes or directly, please take a look at our help article entitled, How and Why to Use Feedburner. This article provides further information about an additional free service that can help your podcast.
Posted on Thu, August 10, 2006
by Support filed under